With the belief that access to financial resources is one of the key pillars to women empowerment, the traditional crafts based income generation programme began in 1990. It began to work primarily with Kantha - the traditional embroidery form of this area. It then expanded its range to manufacture soft toys and accessories. In 2006, garments were also added to the list of products.

Village women and girls, victims/survivors of violence mostly neglected by their families, are imparted training on tailoring, embroidery and soft toys making. After training, these women either join the production or work from home to earn a living out of it. . However, the artisans are not bound to work at the centre after training; in fact most leave and find work outside. A few in the soft toy department have formed their own production group “Amader Swapna” --- a trend we encourage.

Jeevika’s Traditional Crafts-Based Income Generation project has catered largely to the Fair Trade market based in the West, which has contributed significantly to the growth of the Unit.

We promote a healthy and cooperative relationship between co workers and the organization, and aim to convey to women not only the value of independent income generation and sustainability, but also that of self respect and ensuring their own rights.